Research and analytics
The foundation of any good campaign or brand is research. Understand the market, its flow, your potential clients. What do they want and most importantly why. We will help gathering this intel for you so that when you start you will have all the information you need to grow your business.
Brand Strategy and Positioning
Brand positioning represents the intangible place you want to occupy in your potential consumer’s mind. This is where you establish what you want your clients to think of you, how they want to see you, what feelings do you want them to associate with your brand.
This is also where we analyse your competition and build a strategy that will differentiate you from your competitors. There are three points to be covered here:
Innovation: what sets you apart from your competition?
Relevance: why should the customer choose you and not someone else?
Trust: the client trusts you to deliver what you promise.
Identity
Think of your brand as a person. This person can be young, can be mature. It can be quirky or convential. It can be loud or silent. It can be anything you want it to be. First of all, this person has to have a name. We will help with that.
This is where we establish the voice of your brand, how it communicates with the customers, what kind of tone it adopts in relation to them. What kind of language does it use? Is your brand more informal, creating a more familial bond with your audience, or is it formal, positioning itself as a superior figure of authority in its domain?
Here it’s where we strive to answer these questions and build your identity to best convey its unique personality.
Visual Design
This is our favorite part in the entire process: building your image. This starts with the main identitifer of your company, the logo. Then we move on to putting together a complete brandbook for you with your logo adapted in various colors or formats so that it can be constant and recognized across all platforms. After this, we will make everything you require for promotion, from digital banners to large outdoor advertising materials.
Web design
We live in a digital era. Your website is the first place your potential customers visit when they want to know more about you. That’s why we want to ensure your site will provide all the information your audience needs with an innovative design bound to attract relevant attention. We will do everything from coding to content.
Copywriting
It’s not what you say, it’s how you say it. We know your story is important so we will drink a lot of coffee and achieve the high level of quality your brand deserves that will turn your visitors into regular clients.