Brand Strategy and Positioning
Brand positioning represents the intangible place you want to occupy in your potential consumer’s mind. This is where you establish what you want your clients to think of you, how they want to see you, what feelings do you want them to associate with your brand.
This is also where we analyse your competition and build a strategy that will differentiate you from your competitors. There are three points to be covered here:
Innovation: what sets you apart from your competition?
Relevance: why should the customer choose you and not someone else?
Trust: the client trusts you to deliver what you promise.